The Zero to $10M ARR Newsletter

I was deep in the weeds, staring at our product roadmap, knowing we had a big challenge in front of us.

Groove’s knowledge base was a decade old. Outdated. Clunky. Not built for the AI-powered future we were creating. We needed to rebuild it from scratch. A massive project that would take at least a year.

Then something unexpected happened…

I met the founders of Kroto on LinkedIn.

Their product was already doing everything we needed and more:

• It was fast.
• AI-powered.
• Market-tested.

A knowledge base that writes itself, keeps support content fresh, and creates step-by-step guides with built-in video in minutes...

So we had a choice:

1. Spend a year (or more) building this from the ground up
2. Move fast, acquire Kroto for $300K, and integrate instantly

We chose speed.

💡 The Strategic Play

This isn’t just about upgrading a knowledge base. It’s about transforming customer support forever.

Running Groove (Help Desk) and Helply (AI Support Agent), we’ve learned one painful truth:

AI support is useless if your knowledge base is outdated.

The #1 reason businesses struggle with AI-powered support? Their documentation is a mess.

Most teams don’t have the time to create and maintain great knowledge bases. So their AI support tools end up giving bad answers, leading to frustrated customers and more support tickets.

With Groove + Helply + Kroto, we’re solving this at the root:

✅ A knowledge base that stays up-to-date automatically

✅ AI support that actually understands your product

✅ Documentation that writes itself

This accelerates our roadmap by a year and cements Groove as the go-to CS/CX suite for fast-growing SaaS companies.

🔗 The AI Micro Holdco Era

This acquisition isn’t just a one-off. It’s part of a bigger vision: the AI Micro Holdco.

Most customer support tools try to be everything in one bloated, expensive platform. Instead, we’re building a suite of specialized AI tools that seamlessly work together. Each best-in-class. Each solving a core CS/CX problem.

1️⃣ Groove → The help desk

2️⃣ Helply → The AI agent

3️⃣ Kroto → The AI-powered knowledge base

Together, they solve the #1 problem of scaling support without scaling headcount (and cost).

Instead of forcing companies to overhaul their entire tech stack, we’re creating tools that work with any help desk, any support system, and any workflow.

That’s the AI Micro Holdco strategy: small, powerful, interoperable AI tools that scale with you.

Until next time,

Alex Turnbull

Founder and CEO

Groove and Helply

P.S. If you'd like to take our new, AI-powered knowledge base for a spin, and want instant access to our AI-powered video recorder that transforms screen recordings into polished product videos and documentation, book a demo here.