From LinkedIn message to $300K acquisition in 22 days...


The Zero to $10M ARR Newsletter

The Zero to $10M ARR Newsletter is brought to you by Helply. Most support teams don’t realize it, but outdated knowledge bases bleed time and money. Helply changes that. Our AI auto-detects missing answers, updates content, and keeps your support accurate without the manual grind. No more endless rewrites or frustrated customers.

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From LinkedIn message to $300K acquisition in 22 days. From closing to fully booked demo calendar in 6 weeks. When you know, you know.

The timeline:

Day 1: LinkedIn connection

Day 2: First call + rough offer

Day 8: Legal review starts

Day 22: Deal closed

While some founders:

  • Plan discovery calls
  • Build spreadsheet models
  • Schedule committee reviews
  • Debate “what ifs”

I just looked at 4 things:

  • Strong product
  • Great founders
  • Clear vision
  • Perfect fit

That’s it.

Two weeks post-close:

  • Product rebranded
  • Team integrated
  • Demo calendar packed
  • Revenue climbing

No months of due diligence. No endless negotiation rounds. No death by committee.

Just gut instinct and fast execution.

Here’s what most miss about acquisitions: The longer you take to decide, the more likely you are to kill the deal.

Speed isn’t the enemy of good decisions.

Overthinking is.

Sometimes the best validation isn’t in a spreadsheet.

It’s in a packed demo calendar.

When you know, you know.

Until next time,

Alex Turnbull

Founder and CEO

Groove and Helply

P.S. Here's what our demo calendar looks like...

P.P.S. If you'd like to be one of the first 100 companies to level up self-service with our AI powered Knowledge Base, book a call here.

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Alex Turnbull

$0 to $5M ARR bootstrapped, solo founder. My new challenge: bootstrapping a new SaaS in public from $0 to $10M ARR in 3 years w/ 50%+ profit margins. Founder & CEO @ GrooveHQ.com & Helply.com 👋 I'm Alex, and here's my story in a nutshell: - Founded 3 businesses: one sold for 8-figures, the other valued at $40M+, and my latest is just starting up - Early #buildinpublic founder with Groove’s Journey to 100K blog - Featured in 100+ media outlets 📈 $0-$5M ARR without funding with Groove 🎯My new challenge: Bootstrapping a new SaaS in public from Zero to $10M ARR in 3 years w/ 50%+ EBITDA 💸 Sharing my learnings on building highly profitable, capital efficient, lean, bootstrapped SaaS business What you'll get by subscribing to my newsletter: 🚀 Actionable tips to grow a profitable SaaS business 📚 Education around the future of AI in customer service 🔥 Transparent & actionable advice, no fluff 💼 Exclusive updates on growth Ready to build the highly profitable, capital-efficient, bootstrapped SaaS of your dreams? I’ll be sending a weekly newsletter documenting my journey from Zero to $10M ARR with Helply and business growth tips + tricks - so hit that “Subscribe” button!

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