The new Zero to $10m ARR community (do you want in?)


The Zero to $10M ARR Newsletter

This newsletter is brought to you by Elizabeth O'Neill, an executive coach (and my sister) who helped me through some of the toughest moments in my journey as a founder. She’s not just family. We worked together for 4 years during some of the lowest points in my entrepreneurial career. Without her coaching, I’m not sure I would’ve made it to 20 years in. We also sat down recently to talk about those 20 years on her podcast. Give it a listen. I think you’ll enjoy it.

For the last year, I’ve spent over 200 hours building something different:

A real-time SaaS academy where you build your startup alongside me.

And I’m opening waitlist access today.

I’m opening access to:

  1. Build a profitable SaaS alongside me in real-time
  2. Get the exact playbooks, contractors, and strategies I’m using
  3. Tap into an exhaustive curriculum (constantly updated) on how to build and scale a modern, profitable SaaS
  4. Learn modern GTM strategies as I implement them alongside the community to scale Helply and InstantDocs
  5. Build a profitable SaaS with 50%+ EBITDA margins

In other words: Everything you need to bootstrap your SaaS to 7-figures while maintaining your freedom.

Now, full transparency:

I originally built this system just for my own team and contractors.

The strategies are too valuable to share widely. But seeing founders burn millions following outdated advice changed my mind.

So, now I’m giving you the chance to join the waitlist for my Zero to $10M ARR Academy.

Want to join?

☑️ Reply “Bootstrap”

I’ll send the waitlist link over via email ASAP.

Until next time,

Take care.

Alex Turnbull

Founder and CEO

Groove and Helply

PS: This is NOT for unicorn-chasing or “growth at all costs” founders. We’re building real businesses with real profits here.

Our motto: build for freedom, not for exits.

If you're interested, reply to this email.

2 Dearborn, Newport, RI 02840
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Alex Turnbull

$0 to $5M ARR bootstrapped, solo founder. My new challenge: bootstrapping a new SaaS in public from $0 to $10M ARR in 3 years w/ 50%+ profit margins. Founder & CEO @ GrooveHQ.com & Helply.com 👋 I'm Alex, and here's my story in a nutshell: - Founded 3 businesses: one sold for 8-figures, the other valued at $40M+, and my latest is just starting up - Early #buildinpublic founder with Groove’s Journey to 100K blog - Featured in 100+ media outlets 📈 $0-$5M ARR without funding with Groove 🎯My new challenge: Bootstrapping a new SaaS in public from Zero to $10M ARR in 3 years w/ 50%+ EBITDA 💸 Sharing my learnings on building highly profitable, capital efficient, lean, bootstrapped SaaS business What you'll get by subscribing to my newsletter: 🚀 Actionable tips to grow a profitable SaaS business 📚 Education around the future of AI in customer service 🔥 Transparent & actionable advice, no fluff 💼 Exclusive updates on growth Ready to build the highly profitable, capital-efficient, bootstrapped SaaS of your dreams? I’ll be sending a weekly newsletter documenting my journey from Zero to $10M ARR with Helply and business growth tips + tricks - so hit that “Subscribe” button!

Read more from Alex Turnbull

The Zero to $10M Newsletter Swipe my Go-To-Market playbooks (the tech, the copy, the strategy) and join a community of vetted SaaS Founders 👉 Zero to $10M Academy A McKinsey consultant just called my $5M ARR business “cute.” His biggest win? A deck about “operational excellence.” I’m being lectured on Zoom by a professional failure 😞 The startup advice industrial complex is broken... People with: Impressive credentials Zero operational experience Business “theory” Are drowning out voices that...

The Zero to $10M ARR Newsletter I've scaled Groove to $5M ARR bootstrapped and will launch 2 new companies in September. I’m starting a private community to share every playbook, strategy, and decision with founders who want to build alongside me... 👉 Interested? Just reply to this email and I’ll send you the details. 1,000+ slide playbook. Over 200 hours of research. Every step, decision, and strategy that took Groove from $0 to $5M ARR. And, the new playbook I'm using to launch InstantDocs...

The Zero to $10M ARR Newsletter I'm building two SaaS companies to $10M ARR. Follow along and copy everything I do 👉 Zero to $10M ARR When I started Groove, I had two choices. Find a technical co-founder or stay stuck forever. I chose a third option: hire an agency and ship fast. It cost $300K. Everyone said I was insane... But within months, I had momentum, customers, and leverage. The same founders who called me dumb started asking how I did it. Here’s what they don’t tell you: The founder...