The Zero to $10M ARR Newsletter

I've scaled Groove to $5M ARR bootstrapped and will launch 2 new companies in September.

I’m starting a private community to share every playbook, strategy, and decision with founders who want to build alongside me...

👉 Interested? Just reply to this email and I’ll send you the details.

• 1,000+ slide playbook.
• Over 200 hours of research.
• Every step, decision, and strategy that took Groove from $0 to $5M ARR.
• And, the new playbook I'm using to launch InstantDocs and Helply from scratch.

But here's the crazy part:

Instead of teaching theory, I want to build together.

InstantDocs and Helply are launching September 1st. You'll watch me apply these exact playbooks in real-time. You'll see what works, what fails, and what pivots we make.

It’s a front-row seat to actual SaaS building, alongside me while I do it in real-time.

Zero to $10M Academy: Build for Freedom, Not for Exits

• $199/month
• Launches in September 2025 (early slack access today if you commit)
• Cancel anytime

WHAT YOU GET:

1. Weekly Zoom calls
2. Private Slack community
3. Real-time playbook application
4. Step-by-step decision breakdowns
5. Access to my contractors and SOPs
6. Complete GTM system (1,000+ slides)

WHO THIS IS FOR:

• $0 ARR founders ready to start
• $30K ARR founders looking to scale
• $1M ARR founders hitting plateaus
• $5M ARR founders optimizing operations
• Burnt-out founders considering exits
• Single founders without technical co-founders

I never got into YC. Never had an accelerator. Built Groove completely alone as a non-technical founder.

This is the community I wish existed when I was struggling.

1. We build sustainable businesses, not rocketships.
2. We focus on profit, not fundraising.
3. We grow together, not in isolation.

My hypothesis: If I grow, you grow.

Simple as that.

Interested?

👉 Reply to this email

I'll send you the details.

Let's build for freedom, not exits.

Until next time,

Alex Turnbull

Founder and CEO

Groove and Helply